Viral Video Rumble: Mini vs. Porsche
A couple of weeks ago, Mini challenged Porsche to a race at Road Atlanta between the 172-horsepower Mini Cooper S and the 385-horsepower Porsche 911 via Facebook campaign, full page ad in the New York Times, and a viral video. Needless to say, Mini’s little car is super scrappy.
Despite the fact that Porsche was favored to win, the sports car maker initially declined the challenge with a buzzkilling letter to Mini chief, Jim McDowell, that stated, “Porsche doesn’t race for fame, stunts or publicity.”
In response, Mini (no doubt in an effort to be subtle) launched an air raid on Porsche’s headquarters and released, yet another, viral video.
And all this back and forth is nothing compared to Mini’s next move – a spoof on Rocky IV:
The German sports car maker finally caved in to the pressure and accepted Mini’s challenge. Surprise, surprise: Porsche won the race. David did not beat the 385-horsepower Goliath:
Despite all the sensational coverage, do you think that this race was a good move on Mini’s part?
2 Comments
i’m a mini owner and I thought the whole mini vs. porsche thing was a blast. never understood why people took it as anything but a bit of fun. imho mini comes out of it still looking like a super fun brand and that was the point!
fb page has a ton of other video on the race tab, here:
http://www.facebook.com/MINIUSA?ref=ts#!/MINIUSA?v=app_122731241101196&ref=ts
I agree with Heather. Mini has always been about fun and this race with Porsche was certainly enjoyable to watch. Mini kept the humor quotient high and they were good sports about losing.
I’d call this a public relations win