2011 Volkswagen Jetta lowers price, raises expectations
Volkswagen executives are probably wishing they had toned down the hubris a few years ago. Back then, they touted the compact Jetta as a legitimate competitor to entry level sports sedans like the Acura TSX and Audi A4.
But sales never kept up with the fifth-generation Jetta’s nimble handling. The Vee-Dub’s premium appointments required a premium price and most shoppers chose to save a few pennies and invest in segment stalwarts like the Honda Civic and Toyota Corolla.
With pressure on to triple sales volume by 2018, the folks at VW chose to abandon the premium path and take the road most traveled. The all-new 2011 Jetta went on a strict pricing diet and came to market about $1,700 lighter. It now stares down its rivals with a very competitive base price of $15,995.
To reduce price by that much, Volkswagen had to unleash a swarm of bean counters and engineers to get costs back under control. Their work was extensive but thoughtful and Volkswagen was able to retain much of the Jetta’s premium appeal while trimming away key items that were over-spec’d and under-valued.
Gone is the multi-link rear suspension of the fifth-generation car. Same for the expensive soft-touch plastics in the cabin. Even the rear brakes received scrutiny, with lower “S” and “SE” trim levels now leaving the factory with old-school drum brakes in place of modern disc brakes.
Enthusiasts and owners of the previous Jetta may notice a few of these cost-cutting moves, but shoppers who are new to the brand will not. The 2011 model is what Jettas have always been: a business class car for an economy class price.
Getting down to the nuts and bolts, this new Vee-Dub is a smidge larger than its predecessor and stretches rear seat leg room by 2.7 inches. That’s a mere 0.3 inches shy of the back seat found in the long wheelbase BMW 7-Series, the company notes. Trunk space is a suitcase-swallowing 15.5 cubic feet; half-a-cube larger than the midsize Toyota Camry.
Inside, the Jetta’s cabin is missing a few chrome accents here and there, but still manages to impress with high quality switchgear and controls that are clear and easy to operate. It’s a very tidy, smart place to be and a pleasant alternative to the space-age interior of the Civic and the dreary gray of the Corolla.
Spend a few extra bucks and you can equip your new VW with keyless entry and ignition, touchscreen navigation system, and bluetooth hands-free phone system. All of these features are nice to have, though the Jetta is not unique in offering them.
The only major disappointment is the abundance of hard plastic for the dashboard and door panels. These components sound hollow and cheap if you knock on them, though they are no worse than what you’ll find in the segment’s best-sellers.
German cars tend to come with a bevy of engine options and the 2011 Jetta is no exception. By the end of 2012, shoppers will have five engine choices in a segment that generally offers two.
The base engine – found only in the entry “S” trim level – generates a mere 115 horsepower and has 0-60 acceleration times that are a class below. You won’t find many of these on dealer lots, though, as these cars tend to exist primarily so that Volkswagen can advertise a low base price and lure people into their showrooms.
The engine that you are likely to find is a 2.5-liter 5-cylinder engine with a generous 170 horsepower rating. Acceleration performance is solid and the 24 city /31 highway fuel mileage bests the optional engines found in the Toyota Corolla and Mazda 3.
Alternative fuel fans will soon have their choice of diesel or hybrid power, too. The popular 4-cylinder TDI diesel engine is untouched from last year’s model and achieves fuel economy in the mid-30’s while still managing to produce 140 horsepower.
There are few details on the gasoline-electric hybrid right now, though Volkswagen has confirmed that their system is a “full hybrid” that’s capable of running at low speeds on electric power alone, just like the Toyota Prius.
A sporty GLI trim level will rejoin the Jetta lineup in a few months, packing a 200-horsepower turbocharged 4-cylinder engine. The GLI will also boast a few cosmetic changes and a sport-tuned suspension that returns the missing multi-link rear suspension to the spec sheet.
If you’re clamoring for a Jetta with more cargo capacity, the SportWagen will receive fresh sheetmetal sometime next year. The current model offers nearly 67 cubic feet of storage space, making it one of the best family cars you can buy for the money. Wagons have a retro-hip appeal for young parents these days and we won’t be surprised if sales jump thanks to the new and improved pricing.
The 2011 Volkswagen Jetta is on sale now and we’re anxious to see if the company’s new direction will resonate with buyers in this segment. Though the Honda Civic and Toyota Corolla are the most obvious competitors, VW must also stand out against the refined Chevrolet Cruze, lively Mazda 3, and handsome Kia Forte. And in a few more months the pressure will build with the launch of the all-new Ford Focus and Hyundai Elantra.
With competition this fierce, Volkswagen is going to need all the fahrvergnügen it can get.



























