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Posts Tagged ‘Ford’

Rockin it in the Ford Fiesta – Get Your Efficiency On

Posted August 12th, 2010 in Featured by Shannon Arvizu

Can Americans handle this much Fiesta? We had to wait awhile to get our hands on a 2011 Ford Fiesta. Ford has been touting the vehicle for over a year now through their highly successful Ford Fiesta Movement and Fiesta Project on YouTube. Finally, this summer, the Ford Fiesta is now available for purchase.

I test drove the Ford Fiesta for one week all across Southern California. I usually only test drive hybrid and plug-in vehicles, but I gave the Fiesta a shot because it is known to be a fuel-sipping, low-emitting vehicle with an attractive price tag.

Let’s talk efficiency first. It is clear that Ford paid a lot of attention to how to maximize efficiency from this vehicle. From its very responsive PowerShift six-speed automatic transmission to its aerodynamic exterior, the Fiesta is designed to eke out the highest mpg possible. The model I drove came with the Super Fuel Economy Package, which offers additional aerodynamic details such as underbody shields and blockers on the lower grille.

Over the course of 350 miles, I averaged 33.7 mpg. This is what I would have expected, given the EPA estimate of 40 mpg (hwy)/29 mpg (city). However, I can’t say that I drove the Fiesta very efficiently. Since the Fiesta is also engineered to provide a smooth ride, even at high speeds with its electric power-assisted steering (EPAS) system, I could easily put the pedal to the metal and feel like I was just cruising.

I could have maximized more mpg if the Fiesta had an efficiency gauge that showed me real-time fuel consumption. Efficiency gauges now come standard in most hybrid models so that drivers know how their fuel consumption varies according to how one drives. In lieu of an efficiency gauge, I set the Fiesta on cruise control at 65 mph for longer freeway trips during my last 100 miles of traveling. As expected, my fuel economy increased significantly to over 40 mpg at times.

However, the Ford Fiesta is not only known for its fuel economy. It also stands out for its cutting-edge features intended to enhance the overall driving experience. In the second installment of my review, I attend to those creature comforts that really make this economy model stand out from the rest of the pack.

Dr. Shannon Arvizu loves driving clean, green machines. You can find out more at MissElectric.com.

Best High-Tech Safety Features for Your Car

Posted July 2nd, 2010 in Featured by Matt

Experts agree that your first and best line of defense when driving is to be alert and aware of your surroundings.  But in the real world, where distractions and bad weather can conspire against you, it helps to have some backup.

Fortunately, automakers have been hard at work on cutting-edge technology that can keep you and your family safe.  Some of these features can even intervene to keep you from driving off the road or into another vehicle.  Think of them as an electronic guardian angel.

We searched through the hundreds of new cars on Honk to pull together a list of the most advanced safety features available on the road today.

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1. Lane Departure Warning & Prevention

Have you ever reached for something in the car only to find that you’ve veered from your lane once you look back up?  Several automakers are hoping to avoid this dangerous situation through a feature called Lane Departure Warning.

These systems use a camera to look ahead and keep track of where your vehicle is in relation to lane markings.  If you veer too close without using your turn signal or without deliberately turning the wheel, the system will beep to alert you.

Infiniti’s version of the technology goes one step farther and can gently apply the brakes on the opposite side of the car to prevent it from leaving the lane.  It’s currently available on the Infiniti FX, EX, and QX utility vehicles and the M sedan.

For the time being, Lane Departure Warning systems are fairly expensive and are found mainly in high-end luxury cars.  Prices are coming down, though, and you can now find the feature on more reasonably priced cars, like the Buick Lucerne or Volvo S60.

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2. Blind Spot Detection & Prevention

You can’t avoid what you can’t see.  Blind Spot Detection systems use radar sensors to detect cars that are either in your blind spot or that are approaching very quickly.

Different automakers have different ways to alert the driver but most include some kind of warning light on or near the side-view mirrors.

Infiniti’s take on the technology goes one step farther and will actively try to prevent you from side-swiping another vehicle.  The system will carefully activate the brakes on the opposite side of your car, tugging you back if you make a wrong move.  This can buy precious fractions of a second for the driver to react accordingly.

Blind Spot Detection is becoming more affordable with each passing model year.  You can now find the technology on several wallet-friendly vehicles, like the Ford Taurus and Buick LaCrosse.

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3. Collision Mitigation

Collision Mitigation systems use a combination of cameras, lasers, and radar to watch out for obstacles ahead.  If a collision is imminent, the system will alert the driver.  And if the driver fails to react to the warning, some systems can even apply the brakes to either avoid the accident entirely or to at least minimize the severity of the hit.

The Volvo XC60 is one of the first cars to make a feature like this standard.  Its “City Safe” system can fully stop the car at speeds up to 9mph and can minimize impacts at speeds up to 18mph.

It’s important to note that Collision Mitigation systems are not foolproof, though.  It takes a moment or two for the sensors to detect new obstacles and sometimes rain or snow can confuse the sensors and temporarily cause the system to turn off.

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4. Drowsiness Alert

Some of the most deadly accidents are caused by drivers who fall asleep at the wheel.  If a car leaves the pavement at high speeds, it’s at much higher risk for a dangerous rollover.

If you’re feeling drowsy, the best thing to do is pull over and get the rest that your body needs.  To help you know when enough is enough, some automakers have developed systems that watch out for drowsiness and then alert the driver.

Lexus has a system that uses a small camera to watch the driver’s face.  The system knows that people blink more slowly when they are tired and can alert you to pull over when your eyelids start to droop.

Some Mercedes vehicles will also tell you to pull over, but their system is based on the steering wheel.  Drowsy drivers have a tendency to saw erratically at the steering wheel.  Using data collected by safety engineers, the Mercedes system will compare your steering wheel inputs to those of drowsy drivers.  If it thinks that you’re becoming tired, the system will alert you via beeps and a warning message inside the speedometer.

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5. Electronic Stability Control

33,963 people died in motor vehicle crashes last year.  The National Highway Traffic Safety Administration believes that many of these deaths are unnecessary, estimating that mandatory Electronic Stability Control systems could save an estimated 10,300 lives (and 238,000 injuries) per year.

Electronic Stability Control (ESC) systems use a variety of sensors to compare where the driver wants the vehicle to go and where the vehicle is actually going.  If there’s a difference – meaning that the vehicle is starting to skid out of control – the ESC system steps in and carefully activates one or more brakes to halt the skid and keep the vehicle in control.

Stability control systems have been available on some vehicles for over a decade now and their effectiveness has been proven.  Mercedes data shows that the technology can reduce accidents by over 30%.  Toyota estimates even higher, at 50%.

The life-saving benefits of ESC are so clear that the federal government has passed regulations requiring that all new cars and trucks have the feature as standard equipment by 2012.

Until then, make sure that the car you’re shopping for is equipped with ESC.  In cases where you have to pay for the feature as an optional extra, keep in mind that the few hundred dollars you spend on ESC is probably cheaper than the insurance deductible you’d have to pay after an accident.

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6. Night Vision

If you’ve ever driven down a deserted road at night, you know that surprises just beyond the reach of your headlights can appear when you least expect them.

Some automakers have begun to offer Night Vision systems, similar to what the military uses for nighttime combat missions.  These devices use an infrared camera to look far down the road and display large objects with great clarity.

Many of these systems can even detect and highlight human forms, helping you to avoid that jogger or bicyclist exercising alongside the road.

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7. Ford MyKey

Ford deserves a special mention for their brilliant ”MyKey” feature.  It’s intended to keep teen drivers safe and lets you assign separate keys for each driver in your household.  Each key can be coded to enforce specific driving restrictions.

If you want to keep your teen from driving too fast or from getting distracted, you can set a maximum speed for the car and a maximum volume for the audio system.

MyKey will also mute the audio system until seat belts are buckled and will chime earlier when the fuel level starts to run low so that Junior doesn’t run out of gas.  Most importantly, MyKey prohibits the disabling of critical accident-avoidance features, like the Electronic Stability Control system.

In addition to keeping your teens safe, MyKey also comes in handy if you need to valet park your car and don’t want the valet to go for a Ferris Bueller-style joy ride.

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8. Auto High Beam

When’s the last time you used your high beams?  If you’re like most people, you’re not using them enough.  A study by the US Department of Transportation found that high beams are used in less than one quarter of the instances in which they should have been.

Most people say that they forget to switch on their brights or that they’re afraid that they may blind other drivers.  Whatever the case may be; relying on your low beams in some situations can be dangerous because you won’t have enough time to see and react to obstacles.

A new safety system can automatically switch on your high beams when conditions allow.  It uses a special camera to watch out for the headlights and brake lights of other vehicles, ensuring that you’ve got the best possible visibility without having to worry about blinding other motorists.

Auto high beams can be found on many different vehicles, from the Chrysler 300 to the Mercedes S-Class.

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9. Pedestrian Detection

According to safety data from Volvo, 14% of all traffic fatalities in Europe are pedestrians.  Bad weather or a partially blocked view can make it hard for drivers to see and react to pedestrians.

Pedestrians have traditionally been very difficult to detect by radar or laser, so the latest technology uses a camera to look around for people much like a human driver would.  The system uses special software to identify pedestrians based on their shape and movements and then keep track of them until the car passes.

Volvo is debuting an advanced Pedestrian Detection system on their new S60 sedan that can both alert the driver and automatically apply the brakes if he doesn’t react to avoid the pedestrian in time.

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10. Safety Common Sense

Until automakers can find a way to bring costs down, many of the advanced technologies explored in this article will remain on expensive luxury cars.  But there are still several things that you can do as a car owner to keep you and your family safe when out on the road.

Most importantly, make sure that your tires have sufficient tread and are properly inflated.  It sounds simple, but this helps your car to maintain traction in emergency situations and can help you to reduce braking distances if you have to stop suddenly.

Make sure that your side-view mirrors are also adjusted properly.  If you can see the sides of your car, your mirrors are set too close.  You should adjust them so that you have one large field of vision that extends seamlessly from the left to the center to the right.  Ask a friend to stand ten feet behind the car and walk to the left and right as you adjust your mirrors.  There should be virtually no interruption in your view as she paces back and forth.

Last, it’s important to remember that the most important piece of safety equipment in your car is you, the driver.  Keep distractions to a minimum and do your best to stay alert and aware of your surroundings.

10 Best Cities to Find a “Car of the Future”

Posted June 9th, 2010 in Chatter by Shannon Arvizu

Were you one of the first in line for the iPhone? Are you drooling all over your glossy new iPad? Do you have to have the latest and greatest gadgets before anyone else?

If so, I have good news for you because automakers will soon be releasing next-gen technology that will transform the way we drive.

It’s part of a coming wave of new cars that will (finally!) offer options beyond the dinosaur internal combustion technology that’s been around for the past 100 years.

Like many new technologies, however, these future cars will only be available on a limited basis at first.  Field trials of the all-electric Mini E and hydrogen fuel cell Honda FCX Clarity, for example, were limited to Southern California and the New York metropolitan region last year.

These prototype test cars were leased to early adopters for a specified time and then returned to the manufacturers for continued analysis.  Ideally, these trials are intended to help Mini and Honda create even better production cars for the rest of us to enjoy.

Three new cars, the Nissan Leaf, the Chevy Volt, and the Ford Focus Electric, are slated for production in the next year. In addition to cutting-edge technology under the hood, these cars will feature advanced dashboard, navigation, and wireless communication technology that you will not find in standard gas-guzzling machines. They will also come with their own SmartPhone applications for maximizing energy use and minimizing charge costs. For example, this video gives you a taste of the Chevy Volt Wireless App.

How do you get a “car of the future”? This time it won’t be just Californians and New Yorkers who get to show off their new toys: early adopters in several other regions across the country can look forward to getting in on the electric drive action.

Those regions include:

- Nashville, Knoxville, and Chattanooga, TN (for the Nissan Leaf)

- Los Angeles, CA (for the Chevy Volt and Ford Focus Electric)

- San Jose and San Francisco, CA (for the Chevy Volt and Ford Focus Electric)

- San Diego, CA (for the Nissan Leaf)

- New York, NY (for the Ford Focus Electric)

- Austin, TX (for the Ford Focus Electric)

- Phoenix and Tucson, AZ (for the Nissan Leaf)

- Portland, Eugene, and Corvallis, OR (for the Nissan Leaf)

- Seattle, WA (for the Nissan Leaf)

- Detroit, MI (for the Ford Focus Electric)

Early adopters in these regions can expect significant city and state purchase incentives (in addition to the well-publicized $7,500 federal tax credit). In many regions, these folks can also qualify to get a free charger installed in their home for juicing their new electrically-driven wheels. Officials in these cities are working with manufacturers to establish a new public charging infrastructure, as well.

But what is it like to be an early adopter for these future cars? How does one join this energy evolution? In the next few weeks, I hope to interview some first-movers in the electric car field for our Honk readers. Stay tuned for an inside perspective from those who are on the front line of next-gen mobility…

Dr. Shannon Arvizu is a clean-tech strategist and educator. You can read more at MissElectric.com

Ford earns $2.1 billion, warns of headwinds

Posted April 28th, 2010 in Chatter by Matt

Ford Motor Company released first quarter results yesterday, posting profits of $2.1 billion.  CEO Alan Mulally predicted a “solid” year for the Detroit-based automaker, though CFO Lewis Booth warned of several challenges ahead.

“We’ve got a lot of new product launches, so you’ll see some launch expense and we do expect some headwinds from commodities,” he said.  Reminding reporters of the still fragile economy, Booth cautioned that the company will likely post more modest profits for the rest of the year.

The CFO’s comments are a reminder that although the car market is showing signs of improvement, the industry isn’t out of the woods yet.

Nonetheless, strong sales of the F-150 pickup truck and Fusion midsize sedan have encouraged Ford to charge ahead with a second quarter production plan that is five percent higher than the plan it released at the beginning of March.  The much-anticipated Fiesta subcompact will go on sale next month and the next-generation Focus compact will launch in early 2011, completing Ford’s dramatically-overhauled lineup.

“The most important thing Ford has done is invest heavily in new product during this down cycle,” noted Erich Merkle, president of Autoconomy LLC. “As we’re coming out, they’ve got all this new product coming out in just about every category.”

Mulally famously maxed out all of Ford’s credit lines in 2006 to finance a massive restructuring of the company.  The $23 billion it borrowed gave the automaker a cushion to develop new models and withstand losses during the recession.  Ford was the only domestic automaker to avoid a government bailout, though the debt load now puts the company at a competitive disadvantage to rivals, GM and Chrysler, who had their slates wiped clean in bankruptcy.

The lack of government intervention may be helping Ford from the standpoint of consumer sentiment, though.  The company’s market share is up to 17.4 percent from 14.7 percent a year ago, the largest rise since 1977.  Ford also notes that many new customers have defected from Toyota following the Japanese company’s global recall scandal.

“The landscape might become more competitive as Toyota fights its way back and GM launches a lot of new products,” notes Joe Phillippi of AutoTrends Consulting.  In line with Booth’s projections, he warns,“The first quarter could turn out to be their best.”

Microsoft’s SYNC is a major win for Ford

Posted April 13th, 2010 in Chatter by Matt

How important is technology in your vehicle?

If Ford’s success with the Microsoft-developed SYNC system is any indication, there are quite a few drivers out there who insist on great software to keep them connected while on the road.

The Detroit-based automaker recently celebrated the 2-millionth installation of the system.  The lucky car was a Fusion Hybrid, itself a techno wonder of the fuel economy kind.

SYNC is a voice-controlled entertainment and communications system that can read aloud your text messages, provide turn-by-turn directions, dig through your iPod’s music library to find a song, and do much, much more.  The technology is available in a range of vehicles from the Ford Focus to the Mercury Milan to the Lincoln MKT.

Ford appears to have hit a home run with SYNC.  The automaker brags that 87 percent of owners are satisfied with how the system operates and 88 percent would recommend SYNC to others.

Installations of the system are accelerating, too.  SYNC has been around since 2007 and the 2-million installation came less than a year after hitting the 1-million mark.  Ford points out that the system can in some cases raise the resale value of a vehicle by over $200… further noting that SYNC is quite the bargain when you consider that it only costs $395 to begin with.

More importantly for an automaker on the rebound, SYNC seems to be raising people’s opinion of Ford.  Internal data shows that after receiving a demonstration of the technology, 80 percent of potential customers report that it improved their opinion of the brand.

The success of SYNC is obviously good news for Ford, which is in the midst of a blockbuster recovery that began in late 2006 when CEO Alan Mulally took the helm.  It also signals a sea change in the way that manufacturers integrate technology in their vehicles.

Cars, for all their wondrous complexity, have generally lagged behind the rapid-fire consumer electronics industry.  Automakers used to hide behind the excuse that it was much easier to replace hardware in a climate-controlled house than it was to replace in a vehicle that has to withstand Arizona summers and Wisconsin winters.

But tech-savvy customers, already accustomed to rapid change with their other electronic purchases, were never satisfied with this response.  SYNC largely solves this problem because the tried and tested hardware stays the same while the software can be updated, just like in a laptop or smartphone.  This allows for new features to be added to SYNC down the road, increasing a customer’s satisfaction with the purchase.

If this seems like a painfully obvious upgrade, you’re right.  But SYNC was a pioneer in bringing this update-friendly philosophy to automobiles and it is forcing some long overdue changes in the industry.  For Ford, at least, this is a major win and it’s shining light on some very deserving vehicles.

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