Kia’s animated hamsters are at it once again. This time they’re clad in Fubu and Ecko as they rap about the Kia Soul and play various instruments.  In a word… adorable.

I’m not really sure how this whole, “putting hamsters behind the wheel of a car,” thing started but it apparently wasn’t the one hit wonder most assumed it would be. The original video now has over one million views on YouTube and the second is closing in on 1.1 million.

That first video aired in early 2009 and replaced the cars on Los Angeles streets with hamsters running around in squeaky exercise wheels.  And just when you start to wonder why every hamster is driving the same thing, a brand new Soul rolls up at a traffic light to a chorus of gasps and surprised looks. The Soul is a new way to roll, the tag line explains.

The new commercial takes the same concept and turns it into a music video. Since the exercise wheel concept got exhausted in the first video, this new one features a few alternatives: toasters, cardboard boxes, and washing machines. If you look closely, you can still spot one or two late-model exercise wheels on “Hamsterdam Avenue.”

For the next one, I think they should go for Emo hamsters rocking their heads to Dashboard Confessional as they apply eyeliner in the rearview mirror. Just a thought.

What do you think of the Kia Soul hamster commercials? Are they worth the hype or are they just another squeaky wheel?