Chevrolet invites Cruze shoppers to drive the competition
Interested in the new Chevy Cruze but not sure if you’re ready to step away from the segment-leading Honda Civic and Toyota Corolla? GM has you covered with a new plan that asks 3,000 dealers to buy a new Civic and Corolla and have them on hand for comparison test drives at the dealership.
Chevrolet is clearly confident about the new Cruze. With ten air bags and top scores in European crash tests (US test results are pending), the new compact sedan promises high levels of safety. And with special sound-deadening glass and acoustic mats, the cabin will no doubt be quiet and refined. A new 1.4-liter turbocharged engine promises up to 40 miles per gallon on the highway for the special Eco model, too.
Chuck Russell, vehicle line director for Cruze, told Automotive News that the new Chevy sedan has more shoulder room than the competition and offers many of the premium features you’d normally find in a midsize car. He expects the car to appeal to folks who want to downsize without losing any gadgets or gizmos. Prices will range from $16,995 to $22,695 with shipping included.
But the big challenge will be in managing three test drives at one dealership. Sales consultants don’t like to leave the lot for long periods of time because it cuts into their selling time. There are bound to be headaches if a customer drives all three cars and then walks away.
Still, the offer to cross-shop all three cars at once is enticing. And if the 2011 Cruze is as good as GM says it is, Chevy’s got nothing to fear.



















