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Archive for March 9th, 2010

If you can’t take the heat…

Posted March 9th, 2010 in Uncategorized by Matt

If you’ve been able to pull your eyes away from the latest sensational coverage of Jim Sikes’ runaway Toyota Prius in San Diego, you may have come across another story from the Detroit Free Press in which Toyota is taking heat from Detroit’s Big Three.

It seems that in the frenzy of the congressional hearings, Toyota submitted a chart showing the number of recalls from itself and other manufacturers over the past decade.  The chart was titled, “Automotive Recalls in Perspective” and revealed that all three of the Detroit firms had roughly triple the number of recalls that Toyota did over the same time period.

Detroit is upset by the chart but can’t risk challenging Toyota in public because an attack will only draw attention to their own bad data.  Big Three insiders are said to be skulking behind the scenes, throwing around phrases like, “It’s tearing the whole industry apart.”

The Freep also points out that this may be yet another PR misstep by Toyota because the charts were somewhat irrelevant to the congressional hearings.  The investigation is for Toyota’s poor management of the recalls today – not yesterday.

Where I take offense is in Detroit’s whining and grousing behind the scenes.  Yes, the chart was intended to make them look bad and Toyota look good.  But isn’t that exactly what the Big Three and their dealers did last month when they resorted to cheap shot incentives and advertisements to lure customers away from Toyota?

If you can’t take the heat then stay out of the kitchen.

Forget the Oscars: automotive fashion faux pas

Posted March 9th, 2010 in Chatter by Josh

Now that the Oscars have come and gone, I have a confession to make: I miss Joan Rivers.

You know what I mean.  Her red carpet commentary was as over-the-top as her plastic surgery but she said what we were all thinking and she was totally hilarious about it.

That got me to thinking about all those horrible fashion label special editions that we’ve seen over the years, so I pulled together three automobiles that I think would top Joan’s list of the worst-dressed cars in the industry:

THE WORST DRESSED

2000 PT Cruiser by Louis Vuitton

I can’t figure this one out either, but I’m pretty sure that someone at Louis Vuitton got FIRED after this one-off car was commissioned for a special event in 2000.  The PT Cruiser was a fun, low-priced car for the masses.  Louis Vuitton, a high-end fashion boutique for the elite.

The two brands have virtually nothing in common and the end result was about as classy as a knockoff handbag from a Shanghai street vendor.  The exterior was painted in a bizarre aquamarine and there were gaudy chrome wheels and a nauseating monogram stripe around the beltline.  Even worse was the car’s interior, which featured drab gray leather upholstery with monogram print inserts and mismatched tobacco door pulls.

This car hasn’t been seen since the Louis Vuitton Classic in 2000 and I’m hoping that the Fashion Police have already locked it away for a life sentence with no chance of parole.

1972 AMC Gremlin, Levi’s Edition

In 1972, this match-up made sense on paper.  The AMC and Levi’s brands both spoke to middle class America and the rugged denim seemed like it could stand up to years of abuse in an automobile.  What no one realized at the time is that brass jean rivets get really, really hot when the car is parked in the sun for a few hours.

The Levi’s Gremlin was the equivalent of a dress that looked great in the fitting room but that turned awkwardly transparent when a photographer’s flash went off on the red carpet.  The only thing hotter than those rivets would be Joan’s scornful comments.

1979 Cadillac Seville, Gucci Edition

Even by modern standards, this Caddy’s fashion sense is questionable.  The Gucci Seville commanded a hefty $7,000 premium over the standard $15,000 Seville and only 200 were ever built.  That’s probably a good thing.

The interior featured a garish Gucci monogram print in canvas over caramel leather.  Outside, the car rode on special “GG” wheels and flaunted a custom hood ornament.  Unique gold keys and a full set of custom Gucci luggage completed the ensemble.

Even in 1979, I think that Joan Rivers would kick this Caddy to the curb.

THE BEST DRESSED

2006 Lamborghini Murcielago by Versace

Joan gives credit where credit is due and I wanted to give a shout-out to one vehicle ensemble that actually works.

Who is this Lamborghini Murcielago wearing?  Versace, of course!

What could be better than the pairing of these two dramatic Italian powerhouses?  Lamborghini and Versace are both icons in their respective industries, representing wealth and outrageous style.  The car featured a beautiful white exterior with matching two-tone interior.  Tasteful Versace logos completed the look and, as expected, the car wore an outrageously expensive price tag.

I think Joan would approve.